Merino wool is renowned for its softness, elasticity and versatility, making it a popular choice for clothing and home textiles the world over. But as well as snuggly merino throws, cosy base layers and durable winter woolies, merino is at the heart of some brilliant innovative clothing designs. Using ingenuity and creativity, several companies are harnessing the inherent qualities of this fabulous wool fibre and producing clothing that delivers on style, comfort, sustainability and price. Prepare to be amazed.
Allbirds wool running shoes
Allbirds founder Tom Brown grew up in New Zealand – home of the merino sheep. He had a deep understanding of how merino wool could regulate body temperature, wick moisture away from skin and minimise odour. But he couldn’t understand why no-one was making shoes from the stuff. So, along with partner Joey Zwillinger, he set out to do just that. The result of years of research, design and creative thinking is the Allbirds sneaker.
These shoes are made from natural merino wool, with a minimalist un-branded look. They come in sizes from child to adult and in a range of colours, and are fully biodegradable. And they claim to be ‘the world’s most comfortable shoes’. We can well believe it.
Despite being a staple in nearly every wardrobe, denim has its downsides. It can be cold, and once wet takes ages to dry, making it an uncomfortable choice in winter. An initiative by Woolmark blends merino wool with cotton to produce beautiful, functional denim fabric, with all the strength and look of traditional denim but with the benefits of wool. The wool fibres are kept on the inside of the garments, leaving the outward facing side looking just like normal denim. Yet this fabric feels much softer and is comfortable next to your skin, with none of the stiffness of traditional denim.
Wool denim is easy to care for, far warmer and feels drier to the touch, making it a great alternative to your trusty blue jeans on cold, rainy days or when working outdoors. Finisterre make wool denim products with an additional water-repellant finish for extra dryness.
Aromatherapy merino wool clothing
If wellbeing via your clothes sounds like a way-out idea, think again. A new process called microencapsulation coats minute particles of essential oils in order to produce tiny capsules, which are then bound to the merino wool fibres in garments. Throughout the day these slow-release capsules give you your own unique aromatherapy treatment, wherever you are and whatever you are doing.
Natural, safe and harnessing the therapeutic benefits of essential oils, this new technology is perfect for sports and homewear. Depending on which oils you choose, your clothes can now help you relax or re-energise. Merino wool is the perfect partner for this therapy given its super softness and versatility. Imagine lying under a warm wool blanket after a yoga session, with the gentle scent of lavender wafting from your sweater. What bliss!
UV protection merino wool
Clothes offer some protection from the sun’s harmful UV rays, but for greater skin safety why not try out some UV-protection merino? The merino wool fibres of these garments have been treated with a special UV-absorbent finish during the production process, which is then fixed at the highest possible temperature. This ensures the clothes can offer far greater protection from UV rays than normal clothing, making it an ideal choice for everyday wear in hot countries, or for your holiday wardrobe.
Not only does UV protection merino wool shield your skin, the treatment also protects the wool fibres against the bleaching effects of the sun. These clothes are also machine washable and dry cleanable, making them a practical option for any household.
To complement all this state-of-the-art wizardry, let’s not forget the beautiful simplicity of a well-made, top quality merino wool throw, crafted with love and years of expertise. From shoes to sleep, merino has pretty well got it covered.